Five icons of modern perfumery, seven countries to breathe in.
POP ART is underground perfumery, built with the finest molecular raw materials: five fragrances. OPTICAL ART takes you around the world through the raw materials of each country: seven fragrances.

The world in seven essences.
Seven fragrances inspired by seven places: Brazil, Costa Rica, Sri Lanka, Gabon, Reunion, Malabar, Italy. For anyone after a signature of their own.
Every fragrance in the collection, in a single box.
Contemporary perfumery.
The language of the immediate and the iconic. Five direct fragrances that do not go unnoticed.
Every fragrance in the collection, in a single box.

Twelve ways to sign your name.
The kit puts the whole collection in your hands in 1.4 ml sizes.
No rush: you try it on your skin, over days.
Buy a full-size fragrance within two months and the price of the kit comes back to you, on orders of €85 or more.
Find Optico near you
Five Rinascente stores and fifteen selected perfumeries: try Optico in person.
- Rinascente
- Milano
- Roma
- Torino
- Firenze
What people always ask us.
How do I choose if I have never smelled them?
Start with the Discovery Kit: you get every fragrance in the collection in 1.4 ml sizes and try them on your skin, unhurried. Then you pick only your favourites.
How does the kit refund actually work?
If you buy a full-size fragrance within 60 days of buying the kit, you get a code worth the price of the kit — €28 for Pop Art, €48 for Optical Art — to use on an order of at least €85. The code is personal and works once.
Can I return a fragrance?
Yes, you have 14 days from delivery to return it. The product must come back intact and in its packaging.
Are the fragrances for men or for women?
Neither. Optico prefers to bring out the olfactory families without any reference to gender.
What are molecular fragrances?
It is trade shorthand for fragrances composed with synthetic rather than natural raw materials.
How long does a fragrance last on the skin?
These are high-concentration eau de parfum. How long they last changes with skin type and season.
A gift for you on your first order.
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